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Competition is stiff in the tyre industry, but these two brands hold their own in the sales battle. Bridgestone is currently the world’s second-leading tyre company, while Michelin, which acquired BFGoodrich in 1990, has taken the pole position.
Both brands have impressive track records in product development, innovation, and motorsport participation, making them top-of-mind options among tyre consumers worldwide.
Another interesting similarity between Bridgestone and BFGoodrich (apart from having the same initial) is its multicultural background. BFGoodrich began in the US but is now part of France-based The Michelin Group. Meanwhile, Bridgestone was founded in Japan but later obtained the American tyre brand Firestone. These acquisitions have boosted these brands’ global appeal and competence.
We deep dive into what each offers to learn which brand fits your driving lifestyle and needs.
BFGoodrich prides itself in its enthusiasm for driving, making it the expert in knowing what customers want. The brand embodies high performance and off-road prowess, thanks to its extensive racing experience on the race track and rough trails. BFGoodrich has won in the Baja California competitions and the Paris-Dakar Rally several times. As a result, BFGoodrich has maintained its versatile proficiency, producing quality tyres that excel both on and off-road.
The brand, a pioneer in the US market, is tied to some of the country’s historic firsts. These include supplying tyres to the first automobile that travelled from coast to coast (San Francisco to New York) in 1903. In the mid-70s, the STS-1 Columbia Shuttle, fitted with BFGoodrich tyres, was the first to orbit Earth. In the same era, the brand created the world’s first all-terrain tyre, followed by the first-ever mud-terrain tyre a few years later.
Despite being one of the most senior tyre brands in the market, BFGoodrich chooses not to rest on its laurels. It works continuously to improve its products’ grip and control, equating to enhanced safety, stability, and endless adventures.
Established in Japan in 1931, Bridgestone now enjoys a business presence in over 150 countries. What was once Japan's biggest tyre manufacturer has become one of the world leaders in tyre technology. Its innovative projects in progress include:
From then until now, Bridgestone has maintained its ultimate goal: to serve society with superior quality. The group distributes a diverse range of tyres for passenger vehicles, commercials fleets, aircraft, motorcycles and more around the globe.
In 2022, the Bridgestone Innovation Park became fully operational. The hub, located in Kodaira City in Tokyo, was built to promote collaboration with the group's stakeholders to develop new technologies and a greener society.
Both brands fall under the “premium” category, which means they are among the best in the market regarding quality and reputation. Though Bridgestone offers more diverse tyres targeting different kinds of vehicles, BFGoodrich has focused on developing stellar products, particularly for the street, race track, and off-road.
Bridgestone is right up your alley if you’re looking for a stable and reliable tyre for your daily drives. But if you enjoy muscling it out on rugged terrain or testing the speed limit on the circuit, BFGoodrich has got you covered.
Both brands are in the high price range—for a good reason! Their products embody dependability, durability, and excellence built by years of tyre-manufacturing skills and knowledge.
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