In today's latest instalment of our "Brand vs Brand" tyre brand comparison series, Japan and Korea, represented by Yokohama and Hankook, face off to help you make your choice if shopping for a new set of tyres.
Both began life as small regional brands but moved up the food chain in a major way. They are now two of the most popular global tyre brands, with both invested heavily in the development of cutting edge tyre technology, as well as a strong commitment to sustainable production processes.
Let's compare how Yokohama measures up to Hankook (and vice versa) to see who wins the ultimate tyre showdown!
Yokohama is a Japanese tyre brand that is also a leading name in the tyre industry. Its tyres are amongst the best performing in the market today and are a favourite of both regular drivers and car enthusiasts alike.
Over the last 100 years since the company was founded, Yokohama has amassed a veritable arsenal of tyre innovations, and today, its comprehensive product portfolio includes tyres for almost every type of vehicle, from passenger cars to SUVs and commercial vehicles and beyond.
Exceptional performance characterises each Yokohama tyre, including excellent grip, superior handling and long tread life, which explains why they are very popular.
The Yokohama product range includes the acclaimed Geolandar line for trucks and SUVs, fan favourite ADVAN range for sports-oriented performing tyres and, the Avid, a range of all-season and touring tyres for daily use. It also makes some of the best all-terrain, mud and even winter tyres.
Over the last few years, Yokohama has slowly been implementing more sustainable systems and processes to reduce its impact on the environment.
It produces eco-friendly tyres that use less fuel and lower COâ‚‚ emissions and has developed Orange Oil technology, which uses orange-derived oils in each tyre, increasing wet and dry grip without the usual side effects of high tyre wear or increased rolling resistance.
How good are Yokohama Tyres?
If Tyroola reviews are any indication, Yokohama tyres are very good tyres, receiving a lot of positive feedback from satisfied customers. They are praised for their reliability and long-lasting tread life, making them the perfect match for Australian terrain and weather.
Plus, they are favourite OEM tyre suppliers of many high-performance car brands such as Nissan and Subaru among others.
Hankook is a Korean tyre company that has worked its way up to take the 7th slot amongst the top 10 biggest worldwide tyre brands.
Its corporate goal is to make driving more comfortable, safe and eco-friendly. To achieve its goal, it produces some of the world's most innovative and reliable tyres for all kinds of vehicles including sedans, SUVs, 4x4s and of course, supercharged sports cars and even EVs or electric vehicles.
Hankook engineers also ensure quality construction, which they meticulously combine with the many advanced tyre technologies they have developed such as Hankook’s patented Kontrol Technology, found in all its tyres, which ensures that every ride is safe and comfortable.
How good are Hankook Tyres?
Based on the number of car manufacturers that choose Hankook to supply their OEM tyres, the answer would be "Really Good!"
These car manufacturers include Korean brands like Kia and Hyundai as well as other major car brands like Porsche and BMW.
Finally, Hankook also receives tons of positive reviews and feedback from satisfied Tyroola customers that admire the brand for its great quality and affordable, value for money price points.
Whether you choose between Yokohama and Hankook tyres, you're sure to get a high-quality tyre. Both brands offer innovative tyre solutions and excellent overall performance.
So, which is the better tyre? It will be difficult to answer that on a brand level. No one brand can claim to be better in any performance factor, for example, Yokohama can't claim that it is more fuel-efficient than Hankook.
It will boil down to a side by side comparison between individual tyre patterns or models, as well as your personal preference to determine which is the best tyre for you.
Where do you drive? What is the terrain like?
How often are you out on the road?
How much performance do you want from your tyre?
What kind of car do you drive and how much weight will you be carrying?
What is the recommended tyre size from your vehicle manufacturer?
Your answers will serve as a guide to lead you to the perfect tyre you need.
Read our guide to choosing new tyres for more insights as well.
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