Built to Last

The MICHELIN Primacy 5 lasts 24% longer than other premium brands, with MaxTouch technology ensuring even wear and a patented tread compound for better abrasion resistance.

Conquer Any Weather

MICHELIN Primacy 5 offers superior wet road safety with EverGrip & EverTread technologies, achieving shorter wet braking distances and lasting performance, even as the tire wears.

Perfect for Your EV

The MICHELIN Primacy 5 reduces rolling resistance by 13%, extending battery range and providing a quieter, more comfortable ride for electric vehicles.

Features

• Circumferential grooves
• Asymmetric tread pattern
• Reinforced tread blocks
• Innovative tread compound formulation

Benefits

• Quick-drying and safer tyre
• Enhanced braking
• Increased driving stability
• Reliable grip and improved vehicle control
• Uniform tread wear and extended tread life
• Reduced road noise for a quiet ride

Pirelli Cinturato P7

The Pirelli Cinturato P7 offers strong dry grip and comfort. However, the Michelin Primacy 5 improves upon this with 8% better wet braking and 18% better wear life, making it a more durable and eco-friendly choice for long-term performance.

Continental PremiumContact 5

The Continental PremiumContact 5 is known for excellent wet grip and handling. That said, the Michelin Primacy 5 edges it out with better wet braking, longer wear life, and a more eco-conscious design, all while maintaining superior grip in both wet and dry conditions.

Kumho Ecowing ES01 KH27

The Kumho Ecowing ES01 KH27 provides great value, but the Michelin Primacy 5 offers superior wet grip, a 5% reduction in rolling resistance, and better durability. For those seeking a greener tyre with longer-lasting performance, the Michelin is the more balanced choice.

Futuristic

With their eye on the future, Michelin continuously explores new ways to produce tyres, including 3D printed tyres, airless tyres, 100% puncture-free tyres and other customisable tyre options that will maintain the robust construction and reliability they are known for.

Lifestyle

Michelin Tyres Australia continues to support Tyre Stewardship Australia (TSA) by reducing the volume of end-of-life (EOL) tyres disposed of in the landfill or dumped illegally which negatively impacts the environment. As a brand, it is also still running the Michelin Star Guides.

Motorsport

Michelin is the tyre partner for the 100% electric ABB Formula-E championship and has triumphed numerous times at the Le Mans 24-hour race. It is also the sole tyre supplier to MotoGP™, the premier class of motorcycle Grand Prix racing.